The Brand is Born
Felix Bühler was established in 1966 in Zurich by Mr. Felix Bühler, a passionate horse rider. As one of the first, specialised horse riding shops it achieved a high reputation in Europe within a short time.
THE MEANING OF THE LOGO
The Felix Bühler horse is jumping and passes the highest obstacle, the big 《B》of Bühler indicating dynamism and success. Show jumping is an Olympic discipline attended by men and women. The official outfit is classic – elegnat.
Expansion of Felix Bühler
In 2006-2017, Felix Bühler in Europe with shop in shops and Mail Order (Germany, Austria, France, Luxembourg, Great Britain). Over 50 Felix Bühler shops and shop-in-shops in Europe.